St. Louis

About us

Welcome to Page One Insights, your premier destination for comprehensive digital marketing services in the St. Louis area. We specialize in helping local businesses thrive online through tailored strategies designed to enhance visibility, attract customers, and drive growth.

150+

10

Years of experience

Happy clients

Local SEO Optimization

In today’s competitive market, effective local SEO in St. Louis is essential for any business looking to stand out. Our team employs advanced techniques to optimize your website for local search, ensuring your business appears prominently in Google searches and local maps. We focus on:

Keyword Research:

Identifying the right keywords your target audience is searching for

Google My Business Optimization:

Setting up and managing your GMB profile to improve local visibility.

Ensuring your business is listed accurately across relevant online directories.

Citations and Directory Listings:

St. Louis Digital Marketing Statistics: The Most Competitive Industries in 2024

As the Gateway City continues to thrive, businesses in St. Louis face intense competition, particularly in industries where digital marketing has become a key growth driver. Whether it’s healthcare, real estate, legal services, or home improvement, local companies must stay ahead by leveraging digital strategies to capture market share. Here’s a look at some of the most competitive industries in St. Louis and the digital marketing statistics that define them in 2024.

1. Healthcare

St. Louis is home to a robust healthcare sector, including hospitals, clinics, and specialized practices. With a large population seeking medical services, healthcare providers must be visible online to attract patients.

- 63% of patients in St. Louis search online before scheduling a healthcare appointment, with Google being the most common search engine used.

- 50% of healthcare consumers will choose a provider based on the information they find online, such as reviews and service details.

- 83% of healthcare businesses in St. Louis actively invest in SEO, content marketing, and local search strategies to ensure their practice ranks high for searches like “doctors near me” or “urgent care St. Louis.”

Key Focus: Healthcare providers are focusing on improving their online reviews, enhancing mobile websites, and providing engaging content like blog posts or FAQs to better inform potential patients.

2. Real Estate

The real estate market in St. Louis is highly competitive, and digital marketing is vital for agents, brokers, and developers to stay ahead.

- 90% of homebuyers begin their search online, with 47% of them relying heavily on real estate apps like Zillow or Realtor.com.

- Digital advertising spend for real estate in St. Louis has increased by 15% year-over-year, with more focus on Google Ads and Facebook Ads.

- 77% of real estate agents in St. Louis use social media for lead generation, particularly on Facebook and Instagram, where photo and video content showcasing listings perform best.

Key Focus: Real estate professionals are investing in SEO to rank higher for local keywords like “homes for sale in St. Louis” and running paid ads targeting specific demographics and locations.

3. Legal Services

Law firms in St. Louis operate in a highly saturated market, making digital marketing essential for visibility. From personal injury to family law, the competition is stiff, and online presence is crucial for attracting clients.

- 96% of people seeking legal advice begin their search online, with Google being the primary search engine for finding attorneys.

- Law firms spend an average of $8,000 - $15,000 per month on paid search advertising to stay competitive in search engine results, particularly for high-cost keywords like “St. Louis personal injury lawyer” or “divorce attorney near me.”

- 70% of law firms in St. Louis have seen positive ROI from SEO efforts, especially when optimizing for local and niche keywords.

Key Focus: Law firms are focusing on SEO, PPC campaigns, and generating positive online reviews on Google and Yelp to attract new clients.

4. Home Services (Plumbing, HVAC, Roofing, and Contracting)

The home services sector is another highly competitive industry in St. Louis, with consumers relying heavily on local search to find service providers.

- 86% of customers in St. Louis find home service professionals through online searches or online review platforms like Angi (formerly Angie’s List) or Google.

- SEO is a major focus, as 64% of home service businesses say that ranking on the first page of Google is essential for generating leads.

- Google Business Profile optimization is vital, with 78% of home service companies seeing increased inquiries from local search and map pack listings.

Key Focus: These businesses are heavily investing in local SEO, optimizing for “near me” searches (e.g., “plumbers near me” or “roof repair St. Louis”), and running targeted Google Ads to capture local leads.

5. Restaurants and Hospitality

St. Louis is known for its vibrant food scene, and the restaurant and hospitality industry remains competitive, particularly as consumers continue to use online search and social media for dining decisions.

- 72% of consumers in St. Louis use search engines and review sites like Yelp to find restaurants and read reviews before making dining decisions.

- 45% of restaurant searches on Google are made with “near me” queries, making local SEO crucial.

- Social media remains king in this industry, with 85% of restaurants leveraging Instagram and Facebook to engage customers with visually appealing content such as food photography and promotions.

Key Focus: Restaurant owners focus on Google Business Profile optimization, managing online reviews, and using social media advertising to attract local customers and tourists.

6. Automotive Sales and Services

The automotive industry in St. Louis—both sales and services like repair shops—continues to thrive, driven largely by digital marketing efforts.

- 76% of car buyers in St. Louis conduct online research before visiting a dealership. Dealerships that invest in digital marketing, including SEO and PPC, are seeing a 30% increase in foot traffic.

- Automotive services (e.g., oil changes, tire shops, repairs) rely heavily on local SEO, as 60% of consumers use online search to find a mechanic or service center nearby.

- Google Ads spend for local automotive businesses in St. Louis has increased by 12%, with most focusing on keywords like “auto repair near me” or “buy used car St. Louis.”

Key Focus: Automotive dealerships and service centers focus on paid ads, local SEO, and video content (especially on YouTube) to engage and convert potential buyers and customers.

7. E-commerce

E-commerce is booming in St. Louis, with businesses in various industries—from retail to specialty goods—competing for online sales.

- Online shopping has surged, with 81% of St. Louis consumers having made an online purchase in the past year.

- 67% of e-commerce brands in St. Louis report that social media advertising on Facebook and Instagram has been their most successful channel for driving sales.

- Email marketing also remains a powerful tool, with 59% of e-commerce businesses seeing strong returns from personalized email campaigns targeting past customers and website visitors.

Key Focus: E-commerce businesses focus on improving their website’s SEO, running targeted social media campaigns, and leveraging email marketing to build customer loyalty and drive sales.

In St. Louis, digital marketing is a vital tool for businesses to stay competitive in industries such as healthcare, real estate, legal services, home improvement, restaurants, automotive, and e-commerce. Whether it’s investing in local SEO, PPC campaigns, social media marketing, or content creation, businesses that adapt to the digital landscape will continue to grow and succeed in 2024. Understanding these statistics can help companies refine their strategies and outpace the competition in this thriving city.

St. Louis Marketing Solutions boosted our visibility online significantly. Their local SEO expertise helped us stand out in a competitive market. Highly recommend their services!

Ben A.

★★★★★

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