Atlantic City

About us

Welcome to Page One Insights, your premier destination for comprehensive digital marketing services in the Atlantic City area. We specialize in helping local businesses thrive online through tailored strategies designed to enhance visibility, attract customers, and drive growth.

150+

10

Years of experience

Happy clients

Local SEO Optimization

In today’s competitive market, effective local SEO in Atlantic City, NJ is essential for any business looking to stand out. Our team employs advanced techniques to optimize your website for local search, ensuring your business appears prominently in Google searches and local maps. We focus on:

Keyword Research:

Identifying the right keywords your target audience is searching for

Google My Business Optimization:

Setting up and managing your GMB profile to improve local visibility.

Ensuring your business is listed accurately across relevant online directories.

Citations and Directory Listings:

Atlantic City, NJ Digital Marketing Statistics: The Most Competitive Industries in 2024

Atlantic City is known for its bustling tourism, casino industry, and growing real estate market. As these industries grow more competitive, digital marketing has become a critical tool for businesses to attract visitors, residents, and customers. Here is a breakdown of the most competitive industries in Atlantic City and the digital marketing trends shaping their growth in 2024.

1. Tourism and Hospitality

Atlantic City’s tourism and hospitality industry, anchored by casinos, hotels, and entertainment venues, is the city’s most competitive sector. The city relies on visitors drawn to its boardwalk, beaches, and nightlife.

- 89% of travelers research Atlantic City’s attractions, hotels, and casinos online before booking their trip.

- 70% of hotels and resorts in the city spend between $6,000 - $15,000 per month on digital marketing, including PPC ads, social media, and Google Business Profile optimization.

- 64% of hospitality businesses use social media platforms like Instagram and Facebook to promote deals, events, and attractions, drawing both local and tourist traffic.

Key Focus: Local SEO, paid search, and social media marketing are crucial for hotels, casinos, and restaurants. Businesses also prioritize online reputation management, as online reviews heavily influence visitor decisions.

2. Casinos and Gaming

Atlantic City is synonymous with casino gaming, and the industry is fiercely competitive. Casino operators rely heavily on digital marketing to attract both in-person visitors and online gamblers as online casinos become increasingly popular.

- 85% of online casino players search for gambling sites through search engines or social media ads.

- Casinos spend an average of $8,000 - $20,000 per month on digital marketing, with a large focus on Google Ads, content marketing, and social media.

- 72% of casinos use SEO strategies to rank for high-value keywords like “best online casino Atlantic City” or “casino resorts in Atlantic City.”

Key Focus: SEO and PPC campaigns targeting high-intent keywords, email marketing, and online promotions are crucial for casinos to maintain their competitive edge. Online reputation management is also essential to build trust among players.

3. Real Estate

Atlantic City’s real estate market, which includes residential and commercial properties, has grown in recent years as the city diversifies its economy. Both real estate agents and property developers use digital marketing to generate leads.

- 90% of home buyers in Atlantic City start their property search online, with most relying on platforms like Zillow and Realtor.com.

- 80% of real estate businesses use paid search and social media advertising to promote listings and target potential buyers.

- Real estate professionals in the city allocate $5,000 - $10,000 per month for digital marketing, focusing on local SEO and keywords like “homes for sale in Atlantic City” and “Atlantic City waterfront property.”

Key Focus: Real estate agents focus on local SEO, PPC campaigns, and content marketing to capture leads. Virtual tours and drone videos are increasingly used to showcase properties, especially to out-of-town buyers.

4. Healthcare

The healthcare industry in Atlantic City includes a mix of hospitals, private practices, and specialized clinics. As patients increasingly turn to the internet to find healthcare providers, local SEO and paid search have become essential for healthcare businesses.

- 74% of patients in Atlantic City search online for healthcare providers, using Google and other review platforms.

- 65% of healthcare providers invest in local SEO to ensure they appear in searches like “urgent care Atlantic City” or “Atlantic City primary care doctor.”

- Healthcare businesses in the area typically allocate $3,000 - $7,000 per month to digital marketing efforts, prioritizing reputation management and mobile-friendly websites.

Key Focus: Local SEO, online reviews, and Google Business Profile optimization are vital for healthcare providers looking to attract new patients. Mobile optimization is also key, as many patients search for healthcare services on their phones.

5. Legal Services

Atlantic City’s legal market is competitive, especially in areas like personal injury, criminal defense, and family law. Law firms rely on digital marketing to capture high-value clients and cases through search engines and social media.

- 90% of legal service clients in Atlantic City begin their search online, with Google being the most commonly used platform.

- Law firms spend between $5,000 - $15,000 per month on digital marketing, focusing on SEO, content marketing, and paid ads for keywords like “personal injury lawyer Atlantic City” or “criminal defense attorney Atlantic City.”

- 76% of law firms use local SEO and Google Business Profile optimization to appear in “near me” searches and build credibility through online reviews.

Key Focus: Law firms focus on SEO, paid search, and reputation management to generate leads. Educational content, such as blogs and case studies, helps build trust and visibility in search results.

6. Restaurants and Bars

Atlantic City’s vibrant dining and nightlife scene is a major attraction for tourists and locals alike. Restaurants and bars must invest in digital marketing to stand out in this competitive market.

- 83% of diners in Atlantic City use online platforms like Google and Yelp to research restaurants and bars before making reservations.

- 66% of restaurant searches in the city include “near me” qualifiers, making local SEO critical for visibility.

- Restaurants in Atlantic City typically spend $3,000 - $6,000 per month on digital marketing, with a focus on local SEO, Google Business Profile optimization, and social media marketing.

Key Focus: Local SEO, online reviews, and high-quality social media content are key for restaurants and bars. Instagram and Facebook are often used to promote daily specials, events, and menu items.

7. Retail and E-commerce

Atlantic City’s retail industry, which includes a mix of high-end boutiques, outlet stores, and e-commerce businesses, is highly competitive. As online shopping grows, local retailers are turning to digital marketing to attract both tourists and locals.

- 65% of consumers in Atlantic City research products online before visiting a store, highlighting the importance of digital presence for brick-and-mortar retailers.

- 60% of retail businesses invest in social media and Google Ads to drive sales, promote products, and engage with customers.

- On average, e-commerce and retail businesses spend $4,000 - $9,000 per month on digital marketing, with email marketing and SEO being top channels for driving sales.

Key Focus: SEO, social media marketing, and email marketing are key for retailers in Atlantic City. Many businesses also leverage influencer partnerships and seasonal promotions to attract customers.

8. Home Services (Plumbing, HVAC, Roofing, and Contractors)

Home service providers in Atlantic City, including plumbing, HVAC, roofing, and general contracting, are in high demand as both new developments and older homes require maintenance and upgrades.

- 79% of homeowners in Atlantic City search online for home service providers, with Google being the top platform for local searches.

- 68% of home service businesses focus on local SEO to appear in searches like “HVAC repair Atlantic City” or “plumber near me.”

- 70% of customers base their decision on online reviews, making reputation management a priority for service providers.

Key Focus: Local SEO and online reviews are critical for home service providers. Many businesses also invest in Google Ads to target high-intent keywords and generate new leads.

Atlantic City’s most competitive industries, such as tourism, real estate, healthcare, and legal services, are increasingly reliant on digital marketing strategies like local SEO, paid ads, and social media. Businesses that invest in these areas are well-positioned to capture new customers and grow in 2024, as online search and customer reviews become even more important in influencing consumer behavior.

Page One Insights boosted our visibility online significantly. Their local SEO expertise helped us stand out in a competitive market. Highly recommend their services!

Ben A.

★★★★★

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